ABOUT AUTHOR: 

James N. Uberti, known to many as Lucky, is a bestselling author, Functional Diagnostic Nutrition Practitioner (FDNP), mindset coach, speaker, and creator of the bestselling Magnetic Habits, Microscopic Gratitude, Lucky Habits, and Healthy Habit Superheroes book series.

For more than 35 years, James has been driven by one question:

Why do some people seem to attract more luck, happiness, health, wealth, opportunities, and success than others?

That question became deeply personal after he lost everything during the pandemic, including his business and eventually his home. What could have been the lowest point of his life became the turning point that changed everything. Determined to rebuild from the inside out, James immersed himself in psychology, neuroscience, habit formation, and the science of subconscious change in search of answers.

What he discovered became the foundation of Magnetic Habits—a new approach to personal growth built on one powerful idea:

Most habit books teach you how to change your behavior. Magnetic Habits teaches you how to change the beliefs behind your behavior.

Instead of simply changing what you do, James teaches people how to change what they consistently think, feel, and believe—because those beliefs shape what the brain notices, the opportunities it recognizes, the actions it takes, and ultimately the life it creates.

Today, James shares these life-changing principles through bestselling books, the Magnetic Habits Podcast, coaching programs, speaking engagements, online courses, and the I'M LUCKY apparel brand. Every resource is designed to help people build empowering beliefs, create lasting habits, recognize more opportunities, strengthen relationships, improve their health, and become more magnetic to the life they want.

His mission is simple:

To help people stop chasing the life they want and start becoming magnetic to it.

Because the life you want isn't something you have to chase.

It's something you feel first, believe next, and attract faster.