ABOUT AUTHOR: 

James N. Uberti, known to many as Lucky, is a bestselling author, Functional Diagnostic Nutrition Practitioner (FDNP), mindset coach, speaker, and creator of Magnetic Habits, Microscopic Gratitude, Lucky Habits, and the Healthy Habit Superheroes book series for children. For more than 35 years, James has been fascinated by one question: Why do some people seem to attract more luck, happiness, health, wealth, opportunities, and success than others?

That question became deeply personal after he lost his business and eventually his home during the pandemic. What could have been the lowest point of his life became the turning point that changed everything. Determined to rebuild from the inside out, James immersed himself in psychology, neuroscience, habit formation, and the power of beliefs to better understand why some people remain stuck while others seem to recognize opportunities, take action, and create extraordinary change.

His discoveries became the foundation of Magnetic Habits and later Lucky Habits: The Science of Becoming Luckier—built around one powerful idea: Most habit books teach you how to change your behavior. James teaches you how to change the beliefs behind your behavior. James describes the mind as having a Belief Store™ filled with Belief Apps™ about money, health, relationships, happiness, success, and luck. These beliefs can quietly influence what we think, feel, expect, notice, and do. His work focuses on using simple daily habits—not just habits you do, but habits you feel—to help strengthen new beliefs and train the brain to become luckier.

Today, James shares these principles through his books, the Magnetic Habits Podcast, coaching, speaking, online programs, and the I’M LUCKY apparel brand. His mission is to help people become wealthier, healthier, happier, more loved, and luckier—one thought, one feeling, and one habit at a time.

Because the life you want isn’t something you simply chase.

It’s something you feel first, believe next, and attract faster.