THE SCIENCE OF BECOMING LUCKIER 

Most people believe luck is random—something that simply happens to you. I believe it’s something you can learn to harness. Your beliefs influence what your brain notices, what you expect, the decisions you make, and the opportunities you act on. If you believe you’re unlucky, money is hard to make, or you can never catch a lucky break, your brain becomes better at noticing problems, setbacks, and evidence that supports those beliefs. But when you develop habits that reinforce new Magnetic Beliefs™ around possibility, abundance, opportunity, and luck, you begin to notice more possibilities, recognize more opportunities, connect with more people, make better decisions, and take actions that can help you become luckier.

Many of these beliefs weren’t consciously chosen. They were shaped by our parents, environment, relationships, successes, setbacks, and experiences. By adulthood, many are quietly running in the background, influencing what we think, feel, expect, notice, and do. Think of your brain like a smartphone. Your phone has an App Store, and your brain has what I call a Belief Store™. Inside are thousands of Belief Apps™ about money, health, relationships, happiness, success, and even luck. Some help you. Others may be outdated beliefs quietly working against you. The good news is that, just like the apps on your phone, your Belief Apps™ can be updated.

That discovery became the foundation of Magnetic Habits and my newest book, Lucky Habits. Most self-help habit books teach you how to change your behavior. My books teach you how to change the beliefs behind your behavior—not just through habits you do, but habits you feel. Because repeated thoughts and feelings are like the programming code behind your beliefs. They can either reinforce limiting beliefs that hold you back or help build and strengthen new ones. Simply put, you can’t create a new belief with old feelings. Change how you consistently think and feel, and you begin changing what you believe, expect, notice, and do.

Research into neuroplasticity shows that the brain can change through repeated experiences. That’s why Lucky Habits turns ordinary routines and everyday experiences into opportunities to consistently feel wealthier, healthier, happier, loved, grateful, blessed, and luckier—and connect those feelings to real evidence already present in your life.

This is where the science of becoming luckier begins. As your beliefs change, what you expect can change. What you expect influences what you notice. What you notice influences the decisions you make and the actions you take. Those actions can lead to new conversations, relationships, ideas, opportunities, and outcomes. And every positive result becomes new evidence that can strengthen the belief: I’m lucky.

Can simple daily habits actually help you become luckier? I believe they can. Not because your thoughts magically control everything that happens around you, but because you can train your brain to become better at recognizing possibilities, expecting positive outcomes, connecting with people, taking chances, and acting when opportunities appear.

You stop waiting for luck to happen to you. You start helping make luck happen.

That’s the science behind think, feel become lucky.